sleaze spell boom for Hindi channels

purse replica handbags Earlier this week when Rajat Sharma’s Hindi news channel India TV grabbed almost 18 per cent share of the news market, top management teams in rival companies replica bags china such designer replica luggage as Zee News, Aaj Tak and Star News, among others, went into a huddle. purse replica handbags

Zee executives, it is learnt, spoke to TV Today managers who run Aaj Tak, and wondered if the two could jointly take steps to curb India TV’s growing popularity. Star News’ top brass, too, reviewed the threat from Rajat Sharma’s channel which buy replica bags online grew from 12 per cent to 17.4 per cent in the last six or so weeks.

Tension ran high in the editorial and advertising sales team of competing channels with people pledging to quit the TV news business if India best replica bags online TV dislodged the leader. Such reactions, a bit alarmist, were understandable. Surprisingly, India TV, which inched its way to occupy the number two position and continues to sit there, is hardly celebrated for its credibility or content.

Take a look https://www.buycheapluxury.com at the kinds of stories that are helping it climb up the popularity charts. In the last few weeks, among its most watched stories was a private video of a starlet sauntering about her house in lingerie. Jahnvi, the aspiring heroine was in the news some time ago when she slashed her wrists during Abhishek Bachchan’s wedding. The video, played by India TV (and refused telecast by others or so they claim), fetched the channel a 26 per cent viewership share and a replica designer bags wholesale court notice from best replica designer bags Jahnvi.

In the weeks gone by, it has aired stories with pulp fiction titles: “Masjid mein sex” (where couples are allowed into ancient monuments for a fee) or “Sex on the Rajdhani” (call girl in the first class train coupe). Snakes mating also made news on the channel as did stuff like “Joota bhagaye bhoot” and “Aurat bani maa Kali”. Cold numbers show that viewers have given a thumbs up to India TV’s tabloid like content.

Fake Designer Bags Interestingly, people are not only watching it in larger numbers, they are spending more time on the channel. Those in the 15 plus age group are watching the channel for 42 minutes a week, much higher than 34 minutes that the market leader Aaj Tak clocks. Fake Designer Bags

Broadcasting industry’s most acceptable television monitoring mechanism TAM shows that even its elite high quality replica bags panel (households owning an AC, PC and car) has given India TV’s popularity a leg up by tuning in. On the other hand, a hard news channel like NDTV India best replica bags saw its viewership slip by four per cent in the last few months.

Replica Bags To be sure, India TV is not the first Hindi television network to have used tabloid like content to get eyeballs. When former Aaj Tak executive producer Uday Shankar was driving it, Star News, the JV between ABP Ltd and Star India, did just that. Replica Bags

replica handbags see this website online In fact, media industry high replica bags veterans indict Star News for starting the trend of blowing up the inconsequential. Among the first trivial stories that occupied Star News’ small screen for four to five hours was “Mandir ka rahasya”. The story focused on children who visited a temple best replica designer and, mysteriously, never wanted to return home to their parents. replica handbags online

That week in 2005, Star News displaced Aaj Tak from the number one position. Not one to go down without a fight, Aaj Tak came up with “Yamraj se mulakat” where a dead man came alive and recounted his experiences after death. “That was the beginning of the battle for eyeballs and ‘naag, nagin, bhoot preyt’ started surfacing on news channels,” 7a replica bags wholesale says a former Aaj Tak producer, adding “racy tabloid content on news TV became common”.

aaa replica designer handbags However, at the same time India TV was taking the definition of “tabloid” content a little further. It not only conducted a sting operation on Bihar politicians’ sexual escapades at Delhi’s Bihar Bhawan but also aired explicit visuals. aaa replica designer handbags

wholesale replica designer handbags Little surprise, then, buy replica bags that media observers hold Hindi news channels collectively responsible for tabloidisation of content. wholesale replica designer handbags

high quality replica handbags Says Starcom Mediavest’s CEO (South Asia) Ravi Kiran: “Pulp and sensationalism are dominant across news channels. News may be the fourth aaa replica bags or the fifth element in their content plan after crime, sex, violence etc.” Agrees TBWA India’s senior vice president, Gopinath Menon: “Hindi news channels are straddling the entertainment space.” high quality replica handbags

Fake Handbags India TV’s CEO Chintamani Rao, formerly a media specialist with McCann Erickson, is unruffled by such criticism: “People watch what is relevant to them and it is they who decide what is relevant. In a free competitive market, they choose and buy products and brands they prefer. The same applies to TV news,” he says. Fake Handbags

To be sure, sex, sleaze and the slight are driving content on Hindi news in general. But Zee News editor Raju Santhanam would have you believe that sleaze is a subjective term. “What was sleaze earlier is news today. The kind of stories that appear in print today would be defined as sleaze 10 years ago. replica designer backpacks TV channels too can’t remain unaffected by the changing environment.”

replica handbags china While not all content on news channels is crass, it is, more often than not, flimsy. A senior news channel executive says that most players are weaving content around the four Cs: crime, cinema, comedy and cricket. replica handbags china

cheap replica handbags High viewership of Sansani on Star News and ACP Arjun on India TV clearly show that crime sells. Two weeks ago, Star News’ top rated show was not one of its bulletins, but Parde Ke Peeche Kya Hai the behind the scenes story of Vivek Oberoi’ new film Shootout at Lokhandwala. cheap replica handbags

Replica Designer Handbags Rao rubbishes the allegation that India TV airs sleaze, adding that “sex, crime and supernatural sell and so does violence on TV, newspapers, magazines, movies, books, the Internet… replica bags buy online ” Replica Designer Handbags

Psychiatrist replica designer bags Sanjay Chugh, too, isn’t surprised by the popular vote to tabloid content on news TV. “Horror, superstition, sleaze, crime has always been part of our life. The only difference is in numbers. What came in spurts, is rolling now,” he says.

Replica Bags Wholesale The trivialisation of Hindi news TV content stems from severe competition in the genre. There are replica bags at least eight major Hindi news channels fighting for the Rs 550 crore (Rs 5.50 billion) advertising pie growing at 20 to 23 per cent a year. Santhanam says there is increased pressure on channels to deliver ratings to generate revenue. Replica Bags Wholesale

“We don’t have the luxury of being a public broadcaster where numbers don’t matter. The challenge before a news channel is to keep its reputation ahead of rating. It is a tough call.” Unfortunately, sometimes reputation is sacrificed for rating, he adds.

Designer Fake Bags Needless to say, in the numbers game, good quality replica bags news broadcasters need to generate consumer stickiness to their channels through non newsy spice dressed as news. According to ABP Ltd (which runs Star News) CEO Pramath Sinha, some broadcasters may be under a different kind of pressure. “The new players have raised money from investors who may want quick returns to luxury replica bags cash out. News does not give such fast returns, so you have to show numbers.” Designer Fake Bags

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Wholesale Replica Bags is very high. Having spent replica bags online Rs 15 crore (Rs 150 million) to Rs 30 crore (Rs 300 million) a year on distribution, there is little money left for investment in programming. “So channels resort to cheap programming,” says Sinha. Wholesale Replica Bags

Designer Replica Bags Compelled to drive viewership, channels hire stand up comedians, invite astrologers to the studio for viewer phone ins bag replica high quality and put up dance and music shows. While light content gets viewers, do advertisers fall for such “news”? Chintamani Rao says yes. Advertisers are already moving into India TV. Among a slew of local advertisers are major brands such as Tata Motors, Coca Cola and Amul. Designer Replica Bags

replica Purse However, news is a not a rational game as you don’t buy it for numbers. “The channels are bought for their image,” says TBWA India’s senior vice president (media) Gopinath Menon. Agrees Ravi Kiran: “Advertisers look at brand fit. They will not advertise in an environment that doesn’t suit them.” replica Purse

KnockOff Handbags Hindi news channels have eroded their own brand equity by under selling themselves. “There was a time when DD’s news bulletin sold a 10 second spot for Rs 90,000. The category has degraded itself.” While that could be a function of DD’s monopoly then, Menon makes a point when he says that today channels follow a marketing and not an editorial model. “There are no benchmarks, no rules for content,” high quality designer replica he adds. KnockOff Handbags

But that is set to change. And replica wallets it must, say media observers. “If I show a film high end replica bags on a news channel, it will get eyeballs. The question is what you want to do. Viewers may be watching your content, but they are certainly not defining it,” says the CEO of a Hindi news replica bags from china channel.

Adds Rao: “Viewership is voluntary. If people wanted serious news, DD News would have been the most watched channel.”.